Incredible Journeys Launch Groundbreaking Multi-day Booking Platform to Their Sales Centre: In Partnership with Tour Amigo

dnata Travel Group UK B2B with Tour Amigo's Customer Success Team

London, UK, June 26th, 2025 - dnata Travel Group UK B2B’s touring brand, Incredible Journeys, have unveiled a powerful new booking platform, integrated into their call centre for multi-day tours, developed in collaboration with leading SaaS provider Tour Amigo. This cutting-edge solution puts real-time touring product and destination management content directly into the hands of their sales centre team, enhancing service delivery and enabling faster, more confident sales for their agents.

Launching across their B2B brand, Incredible Journeys, the platform provides seamless access to over 10,000 instantly bookable, high-quality tours from global operators. It delivers instant search, comparison, and booking, streamlining a traditionally complex process into a single, user-friendly interface.

“This launch marks a major leap forward in how we serve our agents and their customers,” said Jamie Greystock, Digital Product Director, dnata Travel Group UK B2B. “It enables our sales team to consistently connect agents with the right touring products that meet their clients’ needs from the outset.”

Built with Tour Amigo's advanced booking engine and API infrastructure, the new platform has opened streamlined capabilities for Incredible Journeys. This includes—but is not limited to—consolidating and managing global tour content in one place, offering real-time pricing and availability, controlling commissions, permissions, and finance workflows, offering trip extras, and more.

Additionally, with single sign-on access, an intuitive interface, and a high-performance tech stack, the system aims to reduce call handling times, increase conversion, and deliver a more personalised experience.

“Incredible Journeys has taken a bold step to modernise touring distribution,” said Aaron Moore, COO, Tour Amigo. “Our collaboration has focused on building a solution that feels like a natural extension of their agent workflow. It is fast, flexible, and scalable.”

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About dnata Travel Group UK B2B - dnata Travel Group UK supports thousands of agents annually through leading brands including Gold Medal, Pure Luxury, Cruise Plus, and Incredible Journeys. As part of The Emirates Group, dnata delivers world-class travel services across air, land, and sea, powered by a commitment to innovation, scale, and service. Learn more at www.dnata.com/travel.

About Tour Amigo - Tour Amigo powers the distribution of multi-day tours via a next-generation SaaS platform and API. By connecting operators and sellers in real time, Tour Amigo helps travel businesses scale bookings, reduce manual work, and drive revenue with intelligent tools. Learn more at www.touramigo.com.